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Director, Global Marketing, JCAR CAR-T Brand Strategy Lead

Req #: 1800436
Location: Summit, NJ US
Job Category: Sales and Marketing
Work Location: 86 Morris Avenue CELSUM 07901
Organization: Celgene Corporation
Schedule: 40
Employee Status: Full time
Job Type: Regular
Job Level:
Other Locations:US- NJ- Summit East


Celgene is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Our purpose as a company is to discover and develop therapies that will change the course of human health.  We value our passion for patients, ​quest for innovation, spirit of independence and love of challenge. With a presence in more than 70 countries, and growing - we look for talented people to grow our business, advance our science and contribute to our unique culture.

The Director, Global Marketing, JCAR 17 CAR T brand strategy lead will be the global CAR T team representative whose primary focus will be to lead global brand strategy development for JCAR 17.  This role will be responsible for JCAR 17 brand strategy activities and will require close collaboration with Global Project Leadership, Clinical Development, Global Medical Affairs, Global Market Access, Global Market Insights and the Lymphoma Commercial team.  This role will be the brand lead with Juno partners.  This role will be Summit based.  The role of Director JCAR 17 CAR-T brand strategy will report directly into the Global Commercial CART Lead.

Responsibilities will include, but are not limited to, the following:

  • Ensure the successful global brand strategy launch of JCAR 17; developing the brand strategy including positioning, messaging and brand imagery with the global cross functional partners for JCAR 17 CAR T
  • Set assumptions for and validate global sales and resource forecasts
  • Ensure global affiliate integration and collaboration on the JCAR 17 brand strategy
  • Member of the JCAR 17 CAR-T Global Project team
  • Collaborate within the JCAR 17 GPT on pivotal trial design inputs, including creation of TPP for approval, reimbursement and uptake (patient population, endpoints, correlative analysis etc.)
  • Prepare and assist global lead with commercial portion of program updates for governance committees
  • Contribute to development of internal and/or external communication pertaining to CAR-T, as appropriate.
  • Manage consultants/agencies for key projects
  • Communicate the Global Market insights needs and ensure the initiation of market research projects with Global Market Insights
  • Partner with Global Medical Affairs lead on publication planning, IIT, KOL and Med Education strategies uniquely designed for bb2121
  • Partner with Global and regional market access leads to support the development of the value proposition and price and reimbursement strategies.

    Skills/Knowledge Required:

  • At least 7-8 years’ industry experience with 4+ years of oncology marketing/commercialization experience``.
  • Experience in hematology (preferred)/oncology marketing across launch and post launch products
  • Demonstrated track record across a broad range of marketing competencies including clinical trials acumen, product knowledge, therapeutic knowledge, situational analysis, positioning, message and campaign development, and forecasting/financial analysis
  • Demonstrated ability to think strategically and align and engage stakeholders to drive performance
  • Demonstrated initiative, creativity, and adaptability in a complex, rapidly changing environment
  • Ability to lead and motivate cross-functional teams, synthesizing diverse perspectives into cohesive, aligned recommendation/deliverables, managing dissension along the way and championing team recommendation with upper management across functional areas
  • Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
  • Strong project/process management skills and ability to prioritize and manage multiple tasks
  • Ability to demonstrate Celgene Corporate Values through passion for the patient, courage to face our challenges and the unknown, trust in our words and our actions and excellence in delivering exceptional results

Critical Competences for Success

Strategic capabilities - Able to devise a long-term vision, based on a thorough understanding of industry trends and opportunities. Manages an effective planning process. Demonstrates creativity and effectiveness in addressing major strategic challenges.

Flexible & Entrepreneurial skills - To develop an organization under expected heavy growth and extended product portfolio the ideal candidate must be able to navigate in a complex internal structure/environment and commit to the targets and deliver despite unforeseen events by;

  • Being able to think globally and act locally with sensitivity to cultural differences.
  • Recognizing market opportunities for both new and current products, act accordingly and take risk when opportunities arise.
  • Being a change agent in a rapidly transforming organization.
  • Being open-minded to new ways and new ideas.

Collaboration skills - A top class team player. Works effectively in a team-based organization, collaborates cross-functionally and builds alignment around goals and objectives. Shares, circulates information. Readily builds consensus and achieves agreement on key initiatives and priorities. Will be able to point to previous success maximizing the communication requirements and productivity of a fast-growing leader company.

Analytical and problems solving skills - Able to rapidly identify issues, develop and effectively implement solutions. Demonstrates personal flexibility and adaptability to operate effectively in changing environments and fluid markets.

Leadership skills - Proven ability to build, lead and motivate high performance management teams. Achieves organizational focus on key priorities, provides clear direction, delegates, actively communicates and coaches. Able to seek broad input from the FLT and the Global Marketing leadership teams regarding key decisions. Values diverse and opposing views. A committed mentor, people developer and team builder. Strong organizational and administrative skills. Possesses a sense of urgency.

Results orientation - A result oriented individual, with a participative, high energy style, strong personal work ethic, intense focus on results and a bias toward action. Establishes clear expectations, objectives and priorities. Sets aggressive but achievable goals and consistently delivers. Diligently monitors progress and proactively addresses variances. Highly decisive and action-oriented.

Other Personal Characteristics

Integrity - Possesses unquestioned integrity and strong business ethics. Demonstrates a firm commitment to the company’s beliefs, values and organizational goals. Committed to making a positive contribution to the organization. Has the reputation and record of achievement to establish trust and credibility with peers, subordinates, collaboration partners, and external constituents. Communication skills - Excellent communication and interpersonal skills. Effectively leads meetings. Strong presentation skills in both small and large group setting. Excellent listener; seeks broad input and feedback; frequent and effective follow-up.

Highly intelligent - A focused thinker with superior analytical skills. A quick study in new situations. Strong planning and implementation skills.


Celgene is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Celgene complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Celgene in the U.S.
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Celgene is a global biopharmaceutical company committed to improving the lives of patients worldwide. At Celgene, we seek to deliver truly innovative and life-changing treatments for our patients.

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